Wednesday, October 23, 2013

Things To Consider When Choosing the Best Nail Polish For Your Salon

By Rosalinda R. Rees


If you're planning on opening a state-of-the-art nail polish salon, you have a number of things to take into consideration. Of course, some of these you've probably already covered - location, build-out, mission statement, starting capital, etc. And the decision-making doesn't stop there: how you stock your salon and what services you offer are equally important considerations. The success of your business depends on what you offer and how well you do it. At the end of the day, customers' reviews are king.

So, we've drawn up a list of important things to include on your list of can-do's. These three things are the things that will make you and your salon indispensable to consumers.

Metallics - There are certain members of your clientele who will never ask for anything crazier than a French manicure done with regular old nail polish However, some clients are going to want a more outlandish look; these are the people the metallic stuff was invented for. Available in everything ranging from traditional silver and gold to crazy colors like red, purple and blue, metallic polish gives nails a sexy, futuristic touch - very popular especially for events like New Year's Eve.

Decals - Don't get us wrong; your customers are going to expect you to be able to do a lot of designs by hand. However, sometimes even your most skilled worker will find herself at a loss as to how to create a certain look. This is where decals come in really handy-useful. Have a range of designs available, from the cute (flowers, hearts, animals) to the crazy (lightning, skulls, facial features, letters). Also, be sure to acquire plenty of jewel decals. You'll get plenty of customers looking for a manicure with a bit of bling-bling.

Gel (a.k.a. shellac) nail polish- Also known as "shellac," gel currently matches bling in nail trend popularity. The reasons are simple: gel nail polish is thicker, harder, and longer lasting than regular acrylic nail polish. Customers can't get gel at home, so it is crucial that you put it on your salon menu. The application process is long and complicated, and can't be done without a UV lamp. It's a good idea to get trained in gel application before you open your store. The quality of your products is important - be sure you get the best gel polish out there.




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